Privacy Policy

Last updated: 27 July 2026

Who we are

Outfitify ("we", "us", "our") provides personalised style guide PDFs based on a short quiz. This policy explains what information we collect, why, and how it's handled, in line with UK GDPR and the Data Protection Act 2018.

What we collect

• Your email address, to deliver your personalised guide and any guide you subsequently purchase.
• Your quiz answers (occasion, budget, build/body shape, style preference), used only to generate the guide content itself.
• Basic payment information, processed directly by Stripe — we do not store your card details.
• Standard website analytics (via Google Analytics and Meta Pixel) to understand site usage and measure advertising performance.

How we use it

• To generate and deliver your personalised guide by email.
• To process payment for single or unlimited guide purchases.
• To send occasional follow-up emails about new guide types or offers — you can unsubscribe at any time.
• To improve our service and advertising based on aggregated, anonymised usage patterns.

Who we share it with

We use trusted third-party services to operate Outfitify, including Stripe (payments), ZeptoMail (email delivery), Google and Meta (analytics and advertising), and affiliate networks such as Skimlinks (to track purchases made via product links in your guide). We do not sell your personal data to third parties.

Your rights

Under UK GDPR you have the right to access, correct, or delete your personal data, and to object to or restrict certain processing. To exercise any of these rights, contact us at hello@outfitify.co.uk.

Cookies

We use cookies for essential site function, analytics, and advertising measurement. You can control cookies through your browser settings.

Contact

Questions about this policy can be sent to hello@outfitify.co.uk.